Strategic Planning: Mobilizing, Motivating, and Creating Meaning

What Does It Involve?

Identifying the Project's Mission, Vision, and Specific Values
Defining objectives and success indicators sets the stage for creating favorable conditions for a collective project.

Understanding the Project's Intention: Mobilizing Around the Win-Win Mission.

Understanding the project refines as it progresses through its development stages, but to start off on solid common ground, it's essential to reflect on certain elements, discuss them, and achieve consensus.

1st Step: Reflecting and Defining What the Project Is

Here are some questions to consider:

What?	The project, the problem, the desire, the intention, and the need.
Why?	The reasons and shared values.
For what?	The expected situation and desired outcomes.
When?	Timeliness, deadlines, and schedules.
Where?	The location and environments.
How?	Processes and means.
Who?	Stakeholders, project leaders, partners, collaborators, allies, and the community.
For whom?	Individuals, the community, the nation, or a specific environment (e.g., health, education, research, etc.).

2^nd Step: Building the Project's Foundations

This second step confirms the parameters and highlights the intentions guiding the project.

Mission	What purpose should the project serve? What problem does it aim to solve?
Vision	Where do we want to go? What do we want to achieve?
Values	What message does the project convey? What are the deep motivations of the participants? How do the values guide actions?
Objectives	Aligned with the vision and mission, and tailored for each stakeholder. What do we want to accomplish? What goals do we want to achieve? What functions should the project fulfill? What is the project's impact? Who is the project targeting?
Outcome Indicators	What is the project's ultimate goal? What form will the result take (e.g., publication, exhibition, artwork, etc.)?